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Privacy Policy

“Data Protection Legislation” shall mean the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 and from 25 May 2018 the General Data Protection Regulation and any legislation implemented in connection with the General Data Protection regulation and any replacement legislation coming into effect from time to time;

“General Data Protection Regulation” (“GDPR”) shall mean Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data;

“Personal Data” shall have the meaning given to that term in the Data Protection Legislation in force from time to time

Collecting and using information

We look to provide the best possible service at all times to you, our customer, we may need to collect personal information to do so. When handling this kind of personal information, we promise to keep all personal information safe and secure, and to always respect your privacy.

Our privacy policy explains exactly how we handle and process personal information.

Personal Data

We type of Personal Data we collect and the purposes for which it is processed are set out below:

Personal Data

  • First Name and Surname
  • Date of Birth
  • E-mail address
  • Telephone Number (Optional)


  • Despatch and payment of goods
  • Administration, support, improvement and development of Carte Blanche / Characterwise's business generally
  • Marketing of new product ranges sold by Carte Blanche / Characterwise

You will be given an opportunity to tell Carte Blanche whether or not you wish to receive direct marketing materials and communications from Carte Blanche at the time that you provide Personal Data to Carte Blanche. This is not compulsory and you are able to opt out at any time.

You acknowledge that it is within the legitimate interests of Carte Blanche to obtain, record and use Personal Data in connection with any orders placed.

Personal Data is as a minimum held for 7 years when an order has been placed in order to meet legal and regulatory obligations, such as addresses on invoices retained for HMRC requirements. If no orders have been placed, we will look to remove your data within 5 working days.

We will not share any information with any third party outside the Carte Blanche Group without your consent.

Where Carte Blanche transfers Personal Data to third parties to enable them to process it on Carte Blanche's behalf, it will ensure that the providers meet or exceed the relevant legal or regulatory requirements for transferring data to them and keeping it secure. Where Personal Data is transferred to a country or international organisation outside of the UK / EEA, it will also comply with the relevant legal rules governing such transfers. For instance, we will share your data with our payment partner for payment of goods to be processed. We do not retain any payment information other than the shipping address.

It is of utmost importance to us that the security of your information is to a high standard. This is why we use unique names and passwords for registration. You are responsible for ensuring that your password is known only to yourself. Whilst we do not guarantee that your information will not be accessed, altered, or destroyed by outside sources, we make sure your privacy is as secure as possible from breaches.

If your information is breached, we will notify our customers via email as soon as possible to inform you about the situation.

You have certain rights in relation to your Personal Data, although those rights will not apply in all cases or to all Personal Data that Carte Blanche holds. For example, Carte Blanche may need to continue to hold and process Personal Data to establish, exercise or defend its legal rights. Alternatively, the rights may not be enforceable until the General Data Protection Regulation comes into force. You may have the right to request that Carte Blanche / Characterwise:

  • Provides a copy of Personal Data that it holds
  • Updates Personal Data where it is out-of-date or incorrect
  • Deletes personal information that it holds
  • Restricts the way in which Carte Blanche process Personal Data
  • Considers any valid objections to its processing of the Reseller's Personal Data

Carte Blanche will respond to any request from the you (including providing information on whether the rights apply in the particular circumstances) within the applicable statutory time period.

Complaints may be made to the Information Commissioner's Office at


We may collect analytics data which helps us track traffic and usage of our website. the information collected includes browser device, page visits, visit duration and other information. We use this to improve our website and the ease of use. This information is collected and aggregated so that an individual user’s data is not used singularly.


When using our service (logging in, registering) we may send one or more internet cookies (a small text file) to your computer which identifies you as a unique browser. This helps us log you in faster to our website. It is possible to switch off and refuse cookies, but this is likely to affect your using our site. Please refer to our Cookie Policy for further details.

We use or may use cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not need to re-enter it during your visit the next time you visit the site; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our offering; (d) monitor aggregate metrics such as number of visitors, traffic, or demographic patterns; (e) diagnose and  fix technology problems; (f) help efficiently access your information after you sign in; (g) to provide advertising to your browser or device, and (h) automatically update the CharacterWise application on your mobile devices.

What happens in the event of a change of control

We may sell/transfer the company or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information we might hold may be among the items sold or otherwise transferred in these types of transactions. This would be for your benefit, meaning you will not have to register your details with the site in the case of this happening.

We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.

Instances where we are required to share your information:

We will disclose your information where required to do so by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of our Users, or orders.

Your Choices about Your Information

You may update and edit your account information and email-communication preferences at any time by logging in to your account and changing your settings. You can also stop receiving promotional email communications from us if you wish to do so. This may take 1-2 weeks before you are removed.

We make every effort to process all unsubscribe requests on a prompt basis. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

If you have any questions on how your data is being used, then please contact us via [Contact us link].

Tracking / Advertising:

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents CharacterWise from tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Service.

Children’s Privacy

We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users.

The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

Links to Other Websites and Services

We are not responsible for websites who link to us, or may be linked to from our website. The content and validity of their website is their own responsibility. Our privacy policy applies only to CharacterWise, and the details within the policy will not apply if you move from our site to a third party website. We do not condone or vouch for a third party website by linking to it.

List of cookies we collect

the table below lists the cookies we collect and what information they store.


COOKIE Description


the association with your shopping cart.


Stores the category info on the page, that allows to display pages more quickly.


the items that you have in the Compare Products list.


Your preferred currency


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


You session ID on the server.


Allows guests to edit their orders.


the last category you visited.


the most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


the ID of any polls you have recently voted in.


Information on what polls you have voted on.


the items that you have recently compared.


Information on products you have emailed to friends.


the store view or language you have selected.


Indicates whether a customer allowed to use cookies.


the products that you have recently viewed.


An encrypted list of products added to your Wishlist.


the number of items in your Wishlist.


We recognise how important it is to keep your personal information safe and secure. This Privacy Policy explains what personal information we collect.

We are totally committed to ensuring that your online shopping experience is completely private and when you give us your name, address, credit card, contact details, or any other personal details we promise to keep them safe and secure and with the exception of that outlined in this policy, we promise never to share them with anyone outside of our website.

Site Security

Our website is as secure as we can make it, with up-to-date security features. The website uses 128-bit SSL (Secure Sockets Layer) encryption technology which is the most advanced level of security that is currently available for online purchasing. When you are in a secure area of the website, such as the checkout screens, you should see a solid padlock in your browser status bar to indicate that the encryption is taking place.

Cookie Policy

Cookies are tiny text files stored on your computer when you visit certain web pages, which we use to keep track of what you have in your basket and remember you when you return to our website.

To utilise all the online shopping and personalised features of our website, your computer, tablet or mobile phone will need cookies enabling, as we can only provide you with certain personalised features of this website by using them.

Our cookies don’t store sensitive information such as your name, address or payment details: they simply hold the ‘Key’ so that once you’re signed in, is associated with this information.
We're giving you this information as part of our programme to both comply with legislation, and to ensure we're honest and transparent about your privacy when using our website. We know you'd expect nothing less from us – we will always endeavour to treat your information as if it were our own.

If you’d like to learn more about cookies in general and how to manage them, If you’d like to opt out of cookies, please go to the Network Advertising Initiative website. 
Please note that we’re not responsible for the content of external websites.

Link to these pages 
Network Advertising Initiative Websites:!/

Privacy Promise

We treat your personal data in the same way we would want our own data treated – so we are absolutely committed to ensuring your details are kept confidential, and only used to provide you with outstanding customer service.

We promise never to sell your personal details to any company, and unless specifically authorised by you to do so, we will never pass your details to third-party companies for mailing or marketing purposes outside of our website.

When you make a purchase from us we need to collect some personal information from you. Your information is held on secure servers and we fully complies with the obligations required of the General Data Protection Regulations (GDPR) and current consumer legislation.

What We Collect

Title, first name and surname

Contact information including telephone number and email address

Geographical information – your address and postcode and IP address

Information about your online purchases from us (for example, what you have bought, when and where you bought it and how you paid for it)

Information about your online browsing behaviour and information about when you click on one of our adverts

Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

If You Contact Us

When you contact us, or we contact you or you take part in promotions, we may collect:

Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media

Details of the emails and other digital communications we send to you that you open, including any links in them that you click on

Your feedback and contributions to customer surveys and questionnaires

How We Use Your Data

We require this data to understand your needs and provide you with an excellent service, but also:

Placing, processing and dispatching your order(s)

Internal record keeping

Analysing demographic and geographical location data via Google Analytics using cookies

Providing you with website sharing services and social network connectors

We may use the information to improve our products and services

We may periodically send promotional emails about new products & special offers

From time to time, we may also use your information to contact you for market research purposes

We may use the information to customise the website according to your interests and to present you with advertisements about our products and services when you visit other websites, and to present you with advertisements about our products and services when you visit other websites. It is possible that personal information you provide to us may be transferred to, and processed in, a destination outside the European Economic Area ("EEA"). We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy

We may use information to manage and improve our day-to-day operations

Email Marketing Services

From time to time, we may email you with offers and updates on our products and services. These emails may be personalised to contain your name for promotional reasons. We use some third-party institutions to perform services on our behalf, including the handling, processing and fulfilment of your order. They receive only the information required to do this and all such institutions are under strict contractual obligations to keep your personal information secure and private.

Phishing Emails and Calls

Phishing is the process of gaining someone’s personal data illegitimately. This is often done by email and telephone, with the phisher claiming to be from an official or legitimate source. 
Never share your personal information with someone claiming to be from us. If we need to legitimately contact you regarding your payment method or delivery (for example), we will ask you to call. If you believe someone is attempting to deceive you into passing your personal data over, please let us know as soon as possible. 

If you would like to learn more about phishing, please see the Action Fraud website.


We try to ensure our mailings are relevant and contain offers that interest you, but should you no longer wish to hear from us, click the link at the bottom of one of our emails to update your account preferences. The process to unsubscribe your email may take up to five working days.

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