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Privacy Policy

Collecting and Using Information

We collect the following types of information about you:

Information you provide us directly:
Information such as a username, real name, birthday, address, email-address will be asked for when you register or purchase from us, and if you correspond with or sign up to our newsletter. this information is used only to help improve your experience of using our website.


We may collect analytics data which helps us track traffic and usage of our website. the information collected includes browser device, page visits, visit duration and other information. We use this to improve our website and the ease of use. this information is collected and aggregated so that an individual user’s data is not used singularly.


When using our service (logging in, registering) we may send one or more internet cookies (a small text file) to your computer which identifies you as a unique browser. This helps us log you in faster to our website. It is possible to switch off and refuse cookies, but this is likely to affect your using our site.

Commercial and marketing communications:

Information like email addresses may be used to directly communicate with you. this communication could be relevant to an order you have made, or simply be a newsletter or promotion we feel might appeal to you. this is not a compulsory service, and you can opt out of this if you choose to do so. You may not, however, opt out of emails which are relating to an order, or are of high urgency.

Use of certain service type information we collect about you:

We use or may use cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not need to re-enter it during your visit the next time you visit the site; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our offering; (d) monitor aggregate metrics such as number of visitors, traffic, or demographic patterns; (e) diagnose and  fix technology problems; (f) help efficiently access your information after you sign in; (g) to provide advertising to your browser or device, and (h) automatically update the CharacterWise application on your mobile devices.

Sharing of Your Information

We will not rent or sell your information into third parties outside CharacterWise and its group companies (including any parent, subsidiaries and affiliates) without your consent first.

What happens in the event of a change of control:

We may sell/transfer the company or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information we might hold may be among the items sold or otherwise transferred in these types of transactions. this could well be for your benefit, meaning you will not have to register your details with the site in the case of this happening. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.

Instances where we are required to share your information:

CharacterWise will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of our Users, or orders.

How We Store and Protect Your Information

Storage and Processing:

Your information may be collected and stored within the UK but will not be passed on without your agreeing to it. If you are located outside of the UK and have laws that differ from that of ours, we may have to transfer information.

Keeping your information safe:

It’s of utmost importance to us that the security of your information is to a high standard. this is why we use unique names and passwords for registration. You are responsible for ensuring that your password is known only to yourself. Whilst we do not guarantee that your information will not be accessed, altered, or destroyed by outside sources, we make sure your privacy is as secure as possible from breaches.

Compromise of information:

If in the case where your information is breached, we will make sure to notify our customers via email as soon as possible informing about the situation.

Your Choices about Your Information

You control your account information and settings: You may update and edit your account information and email-communication preferences at any time by logging in to your account and changing your settings. You can also stop receiving promotional email communications from us if you wish to do so. Note, this may take 1-2 weeks before you are removed.

We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). Opting out of collection of your information for

Tracking / Advertising:

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents CharacterWise from tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Service.

How long we keep your private profile information:

Following termination of your User account, CharacterWise may retain your private profile information for a commercially reasonable time for backup, archival, or audit purposes. For the avoidance of doubt, any information that you choose to make public on the service may not be removable.

Children’s Privacy

CharacterWise does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. the Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

Links to Order Websites and Services

We are not responsible for websites who link to us, or may be linked to from our website. the content and validity of their website is their own responsibility. Our privacy policy applies only to CharacterWise, and the details within the policy will not apply if you move from our site to a third party website. We do not condone or vouch for a third party website by linking to it.

this policy will not apply to information that might have been collected offline.

List of cookies we collect

the table below lists the cookies we collect and what information they store.


COOKIE Description


the association with your shopping cart.


Stores the category info on the page, that allows to display pages more quickly.


the items that you have in the Compare Products list.


Your preferred currency


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


You session ID on the server.


Allows guests to edit their orders.


the last category you visited.


the most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


the ID of any polls you have recently voted in.


Information on what polls you have voted on.


the items that you have recently compared.


Information on products you have emailed to friends.


the store view or language you have selected.


Indicates whether a customer allowed to use cookies.


the products that you have recently viewed.


An encrypted list of products added to your Wishlist.


the number of items in your Wishlist.

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